Five Ways to Make Promotional Products Work for You

Millions are spent on corporate promotional products every year. But how can you make sure that when you hand out your product the potential client won’t just forget about it five minutes later? How can you ensure your product will be the one that stands out from the crowd?



1. Choose Promotional Products Your Client Can Use 


When deciding what to spend your money on, an important rule of thumb is to consider what promotional products your client will actually use, because it’s through continual use that your promo products become effective. A kazoo for instance, may not be as smart a way to increase brand recognition as promotional mugs or promotional pens, which your potential client is more likely to use repeatedly.



2. Consider the Target Audience for the Promotional Merchandise


It is important to keep in mind the specific client when sending out promo products. A business executive is more likely to use promotional pens or mouse pads in the work place and while making decisions that could affect your business, while people working in IT are more likely to use and appreciate promotional USB Flashdrives.



3. Remember To First Test New Promotional Products Yourself


Nothing is more annoying than reaching for a pen that doesn’t work or having a draw stacked with promotional t-shirts you’ll never wear. When ordering new items, especially from new vendors, always start with small orders and test the new promotional products yourself before sending them out to clients. You don’t want a client to associate you with defective products. 



4. Consider Corporate Promotional Products

That Make Sense with Your Business
If you’re a food company, promotional mugs or plates make sense. If you’re an accounting company your clients are more likely to use your promotional calculator in a context that will relate to your company then they would say, a promotional whistle.



5. Find the Best Time to Distribute the Promotional Merchandise: 
How you hand out the promotional products can be just as important as the item itself. Including a gift in every order can really make an impression on clients. If a potential client contacts you, ask for a mailing address so you can send them a promotional gift. People subconsciously wish to return the favor when they’re given something and are more likely to choose to do business with you.



A promotional product can be a very powerful tool to expand brand awareness, keep your company’s name in the client’s mind and encourage customers to return. Don’t be afraid to be creative when planning your product strategy and always keep in mind the target audience and your own business.