Branding Your Business in 2013

Business growth and success is largely dependent on brand awareness. Without a recognized brand, most people will generally avoid your products and services. Excellent branding techniques equal increased revenue and more profits for your business. If you’re looking to increase your brand’s visibility, the following proven tips are guaranteed to make your branding efforts effective.

Tradeshows, Conferences, Workshops Seminars

Participate in more industry related tradeshows, conferences, seminars and workshops. This is the fastest way to getting known within your industry, sector and niche. Tradeshows can be particularly illuminating and useful if you have great products to showcase.

Conferences, seminars and workshops are for networking, meeting people, consulting, asking advice, touting your products and generally making yourself well known.

Promotional Materials

Create innovative promotional materials that you can give away to customers, prospects, clients and leads who walk into your office and visit your booth during the tradeshow.

Unique promotional materials will help your brand get noticed this year. You don't have to spend a ton of cash to do this. Innovative promotional materials can also be affordable or cheap. Think outside the box and you’ll be amazed at what you’ll come up with. Need some ideas for your promotions, go to http://promotionsinternational.com.au/  

Social Media Advertising

We’re not just talking generic marketing. We’re talking specialized and highly targeted marketing and advertising. We’re talking about creating marketing campaigns that will get to those it is specifically targeted for.

To do this, think social media advertising. Social media is a powerful online branding tool. Combined with promotional products marketing, it can be quite potent and effective. Create Facebook pages, LinkedIn accounts, twitter accounts, pinterest accounts, spread the word about your content and products and offer your promotional products as incentive for customers spreading the word.

Use Innovative product Packaging

Products, no matter how great will not sell as well as they should if their packaging isn’t innovative, catchy and attractive. The same goes for your business. In 2013, commit to innovative packaging personally and in business and you’ll see your bottom line increase and your brand become more visible.

Know Consumer Psychology - Different Ways to Deal with Consumers

Consumer psychology is pretty broad field. It covers everything from consumers’ purchasing behaviour, their thought processes and rationalizations to their motivations and buying decisions. In this blog post, we’ll be looking at how you can use consumer psychology to understand the consumer and deal with them appropriately. 

Cover All Angles in Your Sales Pitch

If you’re making a sales pitch, you had better make sure that all angles are completely covered in your sales pitch. Otherwise, you’ll likely lose your audience or prospects. An effective sales pitch and one that is likely to convert big time is one that answers all your prospects’ questions.

Consumers are generally curious and always want to know what’s in it for them. Bottom line, if they cannot see any benefits from using or purchasing your products, they’ll simply buy from your competition.

Study their Temperaments

Most consumers have different temperaments. This actually supports the first point. Consumers’ temperaments play a key role in whether they’ll buy from you or not. Learn everything you can about the 4 types of temperaments –sanguine, choleric, melancholic and phlegmatic- and cover all the bases. Most importantly, learn to spot the various temperaments. It’ll make your job easier when selling.

Watch For Subtle Body Language

Body language is important when dealing with different customers. Learn to spot when a consumer is interested, confused, will buy, has made up his kind to buy, needs a nudge, among so many other things. Customers often unconsciously project certain body languages. When you know how to read those body languages, you’ll be able to meet your customers’ needs more and keep them satisfied.

Know when to Close the Sale

Selling isn’t just about making your pitch. It’s knowing when to quit selling and let the consumer sell himself or herself on the idea. Great consumer behaviourists and salesmen know this. So they do a fantastic job of selling ten benefits of a product –not its features- and allow the prospects make their decisions.

Consumer psychology is great if you want to understand your clients and customers. Learn everything you can about it and apply its principles. Your business will benefit tremendously.